Value
addition brings fish to today's generation in a form
that is appealing to it. If not it will lose the battle
to poultry and red meat. Markets need to see through
the eyes of the ever-changing consumer. Fish being considered
as a very healthy food has big market growth potential
in the consumer market where there is an emergence of
new styles and forms of seafood. Thus, it is time for
a paradigm shift to value addition maintaining high
quality standards, with diversified products and processors
to ensure sustainability and profitability of the industry.
Individually Quick Frozen
Among
the products exported from India the IQF (individually
quick frozen)
was the most significant item contributing
to 40% in terms of quantity and value.
Surimi
Ready-meals
with Indian, Continental or Oriental style
